OUR SERVICES

Viewpoint is a data-driven ad buying firm. We work with campaigns to build a holistic ads strategy rooted in a comprehensive and statistics-based approach to media planning. While our plans are tailored to your specific campaign’s needs and objectives, they are each designed to reach your target audience anywhere they are. 

Viewpoint’s clients benefit from having access to award-winning data tools built specifically to help give campaigns an edge on Election Day. Our tools help manage, analyze, and visualize your data to make campaign analytics easy to understand and inform strategy.

We plan and place ads across all mediums. For TV ads, that includes broadcast and cable as well as CTV and OTT. For audio ads, we place terrestrial radio and streaming audio such as podcasts and music. For digital ads, we do everything from programmatic video and display to YouTube and Google search, and everything in between. 

We are trusted by our clients, campaigns, national party committees, and other firms to execute complicated buys at scale and speed with transparent reporting. You will have access to a live reporting dashboard so that you can check on the status of your advertising campaign anytime. 

Our ad buying team operates at scale which gives us the same advantages as any big buyer. We match the same targeting, onboarding, and ad tech of any major commercial or political buyer, but with the personal touch of an agency. Our scale also gets us closer to suppliers than most political buyers, giving you better access to inventory at better rates.